I've been updating my resume with an eye toward finding more copywriting work. It's primarily a form of entertainment to pass the time between Craigslist house-hunting and Santeria to hopefully make the Craigslist work more effective. When compiling my work history the fact that my primary occupation for the past several years has been as a book reviewer leaves me a bit conflicted. People see that and wonder, how does that skill set translate to composing my radio ad? My catalog copy? My fundraising letter? So let's look for a moment at what a reviewer's job entails.
Many critics watch lists of forthcoming titles, pitch a review based on one they really want to read and go from there--it's a good way to read the books you like and get paid for it and I'd love to do it that way myself someday, but for the past twenty years I've come at things differently. Some jobs propose a list of titles and I can suggest the top three I'd like, but more often than not I get something else (we all want the same top three, and I make a point of offering to take the books left unrequested after the stampede). Some editors just send me a grab bag at set intervals. What this means to me is every envelope I open for work contains a surprise and a new set of challenges. For you this means the bulk of my work experience has prepared me to tackle new subject matter with everything I've got.
Reading a book is straightforward. Reviewing it is another matter entirely. If you're trying to condense a year's worth of newsletter articles into a coherent video script, keynote address, or white paper, let someone who spends all day analyzing, summarizing, condensing and synthesizing content take a crack at that for you. In a perfect world, you'd give me the written material you have and contact information for anyone I might need to speak with plus a one sentence directive about what you'd like in return (e.g., a 750 word project summary, twelve 350 word blog posts to run over three months, a one-page press release highlighting a specified event date, etc.). Then stand back and let me tell your story in clean, direct prose that reaches out to readers and moves them to act.
I just described my employment fantasy, but it's designed to make yours come true in the form of top quality work turned around at breakneck speed. Your product, project or cause is currently competing with an oversaturated media landscape for ever-shrinking attention. Insisting on quality begins with how you present yourself, and good writing lays a solid foundation upon which your response and revenue streams can be built. My purpose is to help ensure that you succeed.
In short: Don't be afraid to let a bookworm tackle your more varied assignments! It's a pleasure for me to take on work that's outside the norm, and the work I do regularly leaves me uniquely equipped to do an exceptional job for you. Drop a line if you need help putting the perfect spin on your story. I'm happy to help.